ABOUT
YOUR VISUAL BRANDING EXPERT
Your visual brand is the most important part of your image next to your craft and having a stand-out brand should be your main goal. That’s where I come in. My name is Damon Lacey, I am a visual branding expert and I design the look and feel of businesses that attract more clients like your best clients. If you are looking for a quick turn-around logo, Lacey Creative is probably not a good fit. But if you are looking to create a visual brand that will grow your business … we are the right choice. Our main goal is to translate a consistent and cohesive level of perceived value with impactful, eye-catching, marketing materials … guaranteed to get you noticed.
My extensive background started in corporate advertising working alongside some of the best and brightest in my industry at the top shelf, best-in-the-game, creative agencies. I’ve worked with clients like Coca-Cola, M&M Mars, Bushel Boy Tomatoes, and Home Depot. I started Lacey Creative to take care of the clients the agencies were turning away due to a lack of budget. Working with clients such as HealthPartners, Minneapolis Aquatennial, Amerilab Technologies, Poquet Auto, and a number of Mom & Pop start-up companies.
I have been creating award-winning work for a diverse client base with my agency world upbringing and being the lead designer at Lacey Creative. I am successful at bringing communication desires to life, delivering solutions in the traditional media areas as well as the digital world. In addition, I have an extensive network of highly skilled specialists that can contribute value to all phases of the advertising process.
Your business is an investment and you want to get the most out of that investment by getting more clients that make you more profitable. The more attention you put into your overall look in the beginning, the more you will get in the end.
In an era of confusing online, open-source websites offering you prices that sound too good to be true, they often are. With me, I listen and ask questions that you may not have thought of. I get to know your business by doing research on your target market, on your competitors and applying that learning to how we create your ultimate brand.
Your goal should not only be to find the right designer for the job but to find someone with whom you have a positive working relationship. You won’t be sorry if you went with me. I am always here and always thinking.
PORTFOLIO
A SAMPLING OF MY LOGO DESIGNS
A SAMPLING OF MY PRINT DESIGNS
We can design anything you might need to satisfy your printing needs.
From Business Cards, Promotional Materials, Brochures, Flyers, Posters, and more.
ARE YOU LOOKING FOR AN UPGRADE ON YOUR BUSINESSES PRESENCE? CONTACT ME TODAY, LET’S GET BUSY!
SERVICES
Branding
Branding:
Art Direction
Graphic Design
Brainstorming
Logo Design
Visual Identity
Brochures
Presentation folders
Print advertising
TV Commercials
Promotional items
Style/Color Guide
Catalogs
Business cards
Postcards/Direct Mail
Flyers
Retractable banners
Vehicle Wraps
Book Cover Design
Sales Letters
Trade Show Graphics
Newsletters
Consulting
Contracting
Many others
Web Design:
Frontend design
( look and feel )
Icon Design
Banner Ads
Online Ads
Print Services:
Business Cards
Promotional Materials
Brochures
Annual Reports
Flyers
Posters
Window Clings
Vehicle Wraps
CD Covers
Book Covers
Wedding Invites
Birth Announcements
Banners
Outdoor Billboards
Many others
I AM ALWAYS THINKING!
PROJECT MANAGEMENT/ DELIVERY IS INCLUDED IN EVERY JOB.
I see the job all the way through until it is delivered to you.
OUR PROCESS
There are a number of stages that my creative process covers. They are as follows:
1. The Brief. I conduct a face-to-face with the client (if possible) and talk with them about their wants and needs. I have created a “New Client Form” that all potential clients fill out to help me get to know your business and expedite the process.
2. Research & Brainstorming. I do intensive research about your business, your competitors and most importantly, your target market. I am able to look at their competitors and find out what makes them stand out from one another.
3. Sketching. I start developing logo design concepts. Ideas flow quicker with a pen and paper, rather than a mouse and monitor. An idea can come ANYWHERE, ANYTIME. That’s why I carry a sketchbook wherever I go. I am always thinking.
4. Develop Digitally. I now take all of those sketches and bring them to life in vector art. More ideas may show themselves during this stage.
5. Internal Editing. I take the logo that I have developed and narrow them down to the best 3-4 ideas that I present to the client.
6. Initial Presentation. This is the first time the client will be looking at the logos I’ve developed. In this stage, the client is encouraged to take a look at everything. If they like the type in one and the graphic in another, let me know.
7. Revise. From the group of logos presented, we usually narrow down the field to the top two and I continue to explore those. This is the revision stage. This step is repeated as many times as it takes to get you what you want.
8. Final logo is presented. The agreed-upon logo is presented and delivered in various formats. Both for print and web. You own all the rights, I own nothing.
This process is relatively the same regardless of the design project I am working on for you. In other words, I work with you, listen to feedback, and solve your problems.
TESTIMONIALS
